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Privacy Policy

We value your privacy

Your Privacy

At Vision Through Colour, we are committed to the highest privacy standards. However, suppose you choose to interact with us. In that case, we will only collect data necessary to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others. 

Collection of your Personal Information

In addition to your basic contact information (name, date of birth, telephone numbers and postal and email addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other healthcare professionals as part of your ongoing care.

How we use this information

The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may also contact you to ask for your feedback on services we have provided and to offer the opportunity to trial new products. We may also use your data to contact you for market research purposes.

We will not share your personal information with or sell it to any other third party unless we have your permission or the law requires us to.

Any personal information we hold about you is stored and processed in accordance with the Data Protection Act 2018.

Our policy on storage, processing and retention of your information.

To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.

We also comply with the NHS Code of Practice on Confidentiality and optical practices have a requirement under their professional Code of Ethics to keep records about you confidential, secure and accurate.

All of our staff contracts of employment contain a requirement to keep patient information confidential.

How and when we may share your Personal Information

Where necessary we may disclose your information to health care professionals including the NHS. Records are checked from time to time, by the governing bodies of the profession or the NHS to ensure that we are providing high-quality eye care. The NHS may occasionally contact you directly using the details you have provided to verify the accuracy of our claims and records. We may also pass information to external agencies and organisations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.

Your rights with respect to the Personal Information we hold

You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly upon request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us from meeting our legal and regulatory obligations.

Updating your communication preferences

You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below.

Use of Cookies

A cookie is a small text file containing information that a web site transfers to your computer for record-keeping purposes. A cookie cannot give us access to your computer or to your personal information. Most web browsers automatically accept cookies; consult your browser's manual or online help if you want information on restricting or disabling the browser's handling of cookies. If you disable cookies, you can still view the information on our web site, but the functionality of certain areas may be reduced.

Website content

The content of our web site is the copyright of Keyes Opticians trading as Keyes Eyecare. Reproduction of any content, without written permission, is prohibited. Pricing and details of services available may be subject to alteration at any time and you should check that details are up to date by contacting the practice for current pricing and availability.

Privacy Policy Updates

We reserve our right to make any changes and updates to this privacy policy without giving you notice as and when we need to. Our most up to date privacy policy is always available on our website.

Contacting us

You can reach Vision Through Colour by email: info@visionthroughcolour.co.uk, telephone: 0191 284 7361, or by post at Keyes Eyecare, Dobson House, Regent Farm Road, Newcastle upon Tyne, Tyne & Wear, NE3 3PF.

Last updated: December 2024

Rated 5/5 from over 14+ reviews

Richard

The staff are absolutely fantastic and they provide a fantastic service, would highly recommend them!

Geordie

Having Irlens Syndrome recently diagnosed I didn’t know what to do as most opticians don’t have the specialised equipment to prescribe the correct type of tinted lenses I needed to correct my issue.However after a little bit of research I discovered the amazing Andrew Keyes and his practice and they have been absolutely amazing supporting me and prescribing- as well as follow up with a genuinely caring and friendly service from start to finish. I have a whole new lease of life now I wear the correct lenses for my Irlens Syndrome eyes! Thank you SO much Andrew and Olivia and all the fantastic team

Jon

The support and service that we have received from Andrew and Katherine has been excellent. They took the time to understand our needs and the experience has been nothing other than positive and have made a real life-changing difference. We can highly recommend Vision Through Colour for any visual stress difficulties associated with Autism and ADHD.

Jacquie

An extremely professional service and very knowledgeable about visual stress and the impact it has. From our first visit with Katherine, we were made to feel welcome and valued. Our concerns regarding visual stress were acknowledged and discussed throughout the consultation visits. My son enjoyed the examination and was put at ease immediately by the team. We look forward to continuing the relationship in the years to come.

Dee

Fantastic service which I highly recommend. Very friendly and understanding of my needs as a Neurodivergent person. I found it very interesting to see the comparison in my reading prior to wearing the glasses to afterwards as it gave me a better understanding of the struggles I had been experiencing with dyslexia. The glasses prescribed with tinted lenses are extremely helpful for managing my tired eyes and headaches while increasing my ability to read without draining myself and I am less overwhelmed/drained by bright lights therefore reducing my previously constant eye strain etc.

Addrea

Staff are Friendly and helpful. The service was indepth and thorough. Would recommend.

TheGoldenMagpie

They were very kind and professional and really helped me out, my quality of life has improved a lot from my new glasses

Sharon

I can not recommend Vision Through Colour hight enough! We were given their details from the Dr who completed a Neurodevelopmental assesment on our Daughter. As well as being diagnosed with ADHD and ASD the Dr also suspected she may be suffering with Visiual Stress.

I made an appointment with Vision Through Colour, The process was very straightforward and the communication was excellent with no long waiting time for an appointmnet.

The assesment itself was extremely professional, they were very accommodating to my daughters needs taking things at her pace allowing breaks when needed, even allowing her to hold a stuffed toy that they have I the office. My daughter and myself were fully infomormed at every step of the assesment as to what was happening and why. My daughter was diagnosed with visual stress and it was recommended, following the assesment that a coloured tint be added to my daughters regular glasses prescription to help her with her symptoms.

My daughter has now been wearing her new coloured prescription lenses for approximately 6 weeks and both my daughter and myself have been delighted with the results. My daughter informs me that she no longer sees coloured outlines around images and words and is able to read for longer period of time without her eyes hurting. She also say that lights are not painful to her and everything feels much calmer. Her school teachers have also reported that she is more focused in lessons and not as distracted.

My daughter loves her coloured lenses and wears them constantly and has not asked for her old glasses since she recived her new ones. If you or your child are feeling g symptoms of visual stress I would 100% recommend a vosit to Vision Through Colour for an assesmen.

Angie

Having coloured lenses, unique to me, to filter out all of my trigger colours has transformed my life. As a long term migraine sufferer, I used to lose days of my life, even though I had prescribed medication I regularly lost 3 days a week to migraines. Having these coloured lenses plus my medication means I can function normally. I have only lost 2 working days to migraines in the past 5 years, thanks to Keyes eye cares miraculous glasses.
Cannot recommend highly enough.

Ellen

An absolutely outstanding optician/optometrist and the highest quality service and professional standards.I am absolutely delighted by the assessments and tests I received for my visual stress issues - one of a very few specialists in the area of these issues. Such lovely welcoming staff in every part of the process. 

Victoria

From the moment I arrived all the Staff were very friendly and it was a very calm environment. As an autistic adult I suffer from visual stress so I got precision tinted lenses which have made a huge difference to my work and every day life. They have even helped with travel sickness and the lights are less bright and the ground doesn't move when out walking. I wouldn't go anywhere else for my eyecare thanks to you.

Dr Jake Hutchinson

As a neuropsychologist, I always identified visual stress difficulties in myself. These difficulties have been with me since childhood and have burdened me greatly over the years, impacting every aspect of my life. As an example, having to avoid certain rooms with complex stripes and being unable to read on some days due to letters moving on the page.

While I visited numerous professionals as a teenager, nobody was able to identify an appropriate intervention that would improve my daily functioning. However, following a thorough assessment, including colorimetry, I found the Keyes team full of expert knowledge and advice. They were able to find a colour to put into a pair of frames to ease my everyday difficulties. The results have been transformative; I couldn't possibly be without my precision-tinted lenses, they have significantly transformed my life.

I cannot recommend Andrew, Katherine and the team at Vision Through Colour highly enough.

Anonymous

Fantastic service for both my children - welcoming staff that put them at ease. My son has visual stress alongside his ADHD and Autism and the whole process of getting his vision through colour glasses was stress-free- the team have so much patience and understanding of how to make neurodiverse individuals comfortable. Honestly can not recommend them enough!

Tristan

I suffer from a complex and extremely difficult-to-manage visual disability and cannot thank Andrew Keyes enough for his patience, understanding, and technical knowledge in helping me... My visual stress is extremely severe and to get the correct lenses takes a lot of time and patience, he was great (nobody else knew what the problem was or how to solve it... my GP said there was nothing they could do, the hospital examined me for tumours and gave up... Andrew knew straight away!)

James

They were more than happy to go the extra mile to ensure I was happy with the results. I'm an indecisive person but did not feel rushed at all, and with my sensory issues (related to ASD and ADHD), I was happily surprised when the lights in the test room were adjusted for my comfort, which aided me in making the correct choices, etc.

Coloured lenses glasses

Make your appointment

We are a friendly specialist team. Check availability and book your Visual Stress appointment now.

Telephone

0191 284 7361

Opening Times

By appointment only

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